Coventry Building Society Arena seals deal with Hampton by Hilton Nuneaton
Coventry Building Society Arena has sealed a deal that will see it increase the number of hotel rooms it can offer to visitors and support its growth in the conference, meeting and exhibitions market.
The multi-purpose venue, which attracts more than 1.2 million visitors each year, has agreed a partnership with the 145-bedroom Hampton by Hilton Nuneaton.
Visitors, conference delegates and event organisers will be able to book accommodation at the Nuneaton hotel as part of packages organised through the venue.
The strategic move will also support the continued growth of the Arena’s conference, events and exhibitions business, which delivered a record £8.9 million of sales during the last financial year.
That included over £3 million in new business and by increasing the hotel room volume it will support the Arena in bringing in attracting new conferences and events to the region.
This will bring significant economic benefits for Coventry and Warwickshire, strengthening the area’s reputation as a leading destination for business tourism.
Coventry Building Society Arena already benefits from a 121-bedroom DoubleTree by Hilton Coventry hotel on-site at the venue, which is currently undergoing a full multi-million-pound refurbishment.
Both hotels are part of the Hilton family of brands, and the Arena’s agreement with Hampton by Hilton Nuneaton will mean Coventry Building Society Arena can now offer a total of 266 rooms.
Paul Michael, Managing Director at Coventry Building Society Arena, said: “This partnership is a major step forward for our accommodation offer and will significantly increase our capacity for events.
“It has been a strategic priority to expand the number of hotel rooms we can offer and Hampton by Hilton Nuneaton was a natural fit, especially with it also being part of the Hilton family.
“This move will be crucial as we continue to accelerate growth across the conference and events area of the business.
“The additional rooms will strengthen our position in the competitive events market, enabling us to attract larger conferences and meet the high standards already set by our on-site DoubleTree by Hilton Coventry hotel.”
The brand-new Hampton by Hilton Nuneaton opened in September 2024 and offers a variety of spacious and modern guest rooms. It is located in Nuneaton town centre, six miles from Coventry Building Society Arena, and is perfectly positioned for guests to explore Warwickshire. Guests can savour a complimentary hot breakfast included in every stay, featuring the brand’s signature Hampton Waffle.
Alongside its stylish and comfortable guest rooms and contemporary lobby bar, the hotel features a fully equipped 24/7 onsite fitness centre and is conveniently connected to major roads and the motorway network.
James Howard, General Manager at Hampton by Hilton Nuneaton, added: “We are delighted to be partnering with the Coventry Building Society Arena and look forward to extending the hotel’s signature Hamptonality and a delicious complimentary hot breakfast to our guests.
Hampton by Hilton Nuneaton and DoubleTree by Hilton Coventry Building Society Arena are part of Hilton Honors, the award-winning guest loyalty programme for Hilton’s 24 distinct hotel brands and over 8,600 worldwide locations.
About DoubleTree by Hilton
DoubleTree by Hilton is a fast-growing, global portfolio of nearly 700 hotels with more than 155,000 rooms across nearly 60 countries and territories. For more than 55 years, DoubleTree by Hilton has continued to be a symbol of comfort for business and leisure travelers around the world, from welcoming guests with its iconic, warm DoubleTree chocolate chip cookie, to serving the local community. DoubleTree by Hilton offers contemporary accommodations and amenities, including unique food and beverage experiences, state-of-the-art fitness offerings and meetings and events spaces. Experience a comfortable stay at DoubleTree by Hilton by booking at doubletree.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about DoubleTree by Hilton at stories.hilton.com/doubletree, and follow the brand on Facebook, X and Instagram.
About Hampton by Hilton
As the No. 1 ranked lodging franchise for the last 16 years by Entrepreneur®, Hampton by Hilton — including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton — serves quality-driven and value-conscious travelers at more than 3,100 properties in 43 countries and territories around the globe. The brand continues to lead its segment by providing guests with high quality, thoughtfully designed accommodations and amenities, such as modern, spacious rooms and free hot breakfast featuring the signature Hampton Waffle. Hampton by Hilton is committed to delivering an exceptionally friendly and authentic service all backed by the 100% Hampton Guarantee™. Experience a best-in-class stay at Hampton by Hilton by booking at hampton.com or through the or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hampton by Hilton at stories.hilton.com/hampton, and follow the brand on Facebook, Instagram and X. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits.
Paul Michael, Managing Director at Coventry Building Society Arena, and James Howard, General Manager at Hampton by Hilton Nuneaton.