Coventry Building Society Arena Becomes First Stadium to Serve Dion Dublin’s 52North Rum

Photo: Dion Dublin Co-Owner of 52North

Coventry Building Society Arena is raising the bar for its premium drinks offer by becoming the first stadium to serve a British rum co-owned by Coventry City favourite Dion Dublin.

52North rum will initially be available across the premium lounges at the Arena, with the range set to be trialled in other areas of the venue during football matches, conferences, exhibitions and other major events.

It forms part of the continued development of the food and drink at the Arena, with a focus on introducing high-quality products which enhance the experience for hospitality guests and visitors.

Launched in 2024, 52North has grown into an award-winning independent drinks brand, with Dublin joining as a Co-Owner in 2026.

Its range features three British-made and triple-distilled drinks including No:08 Spiced Rum, Yuzu Lime Rum Liqueur and Chocolate Caramel Rum Liqueur.

The award-winning spiced rum combines eight citrus and Eastern spices with a hint of caramel to create a smooth and balanced drink which can be enjoyed neat or in a cocktail.

The deal to introduce 52North to Coventry Building Society Arena signals the first time the rum has been available in a major stadium or arena.

Photo: Dion Dublin and Lee McCabe

Lee McCabe, Bars Manager at Coventry Building Society Arena, said: “We are always looking for new products which can strengthen the Arena’s food and drink range and level-up the experience.

“It has been great to work with Dion and Gemma to bring the 52North range to the Arena. We will initially serve it in our premium lounges before looking at opportunities to introduce it elsewhere across the venue.

“The quality of the rum speaks for itself and Dion’s connection to the Sky Blues makes the timing of its arrival at the Arena particularly fitting as we enter an incredible exciting period.

“We are pleased to be the first stadium to serve this rum and look forward to introducing it to our guests before exploring opportunities to make the range available more widely across the venue.”

Dublin said: “52North started two years ago and securing our first stadium listing is an important moment for the business. For that milestone to come in Coventry, a city which played such an important part in my career, is fantastic.

“I genuinely love the rum. The spiced rum is smooth enough to drink on its own and, for me, that is how a good rum should be enjoyed.

“We have always wanted the rum to speak for itself. Visitors to the Arena will now be able to try it and make up their own minds.”