Local Sponsorship Partners Opportunities

Date: 11 Nov 2020

Coventry and Warwickshire businesses are being given the chance to take centre stage at the region’s first ever drive-in Christmas pantomime.

CAR PARK PANTO, in partnership with the Birmingham Stage Company and Horrible Histories, will be performing back-to-back outdoor festive shows of HORRIBLE CHRISTMAS in car park A at Ricoh Arena on Tuesday 15th December at 4.30pm and 7pm.

The socially-distanced show tells the story of how Christmas came to be and what it is today in the company of Charles Dickens, Oliver Cromwell, King Henry VI and St Nicholas, as the audience are taken on a hair-raising adventure with a boy who is trying to save Christmas from a jolly man dressed in red.

Around 3,600 people spread across 900 cars are set to be in attendance - and businesses are being given a chance to have their name up in lights via a series of tailored sponsorship packages.

Opportunities include becoming the show’s official local and exclusive partner - offering branding across show assets such as tickets and main stage signage.

The marketing partner will also gain access to the show’s 3 million-plus audience reach via its opt-in database and social media channels; as well as visibility on the show’s 100 square metre digital screens.

Sponsorship packages can also be tailored according to each individual business’ needs.

Heather Morgan, Head of Marketing at Ricoh Arena, said: “These types of events always bring different generations together, and we are teaming up with the organisers of CAR PARK PANTO to help other companies across the region capitalise on the uniqueness of this festive show.

“If there was ever a time for businesses to be talking to as many of their customers as possible, it is now, and Car Park Panto presents a great opportunity for businesses with varied customer base to do just that.”

For more information about sponsorship opportunities email heather.morgan@ricoharena.co.uk