Coventry Building Society Arena unveils new multi-functional space ‘The Curve’
A leading Midlands venue has expanded its meetings, conference and exhibition offer with the launch of a new 1,000 sqm space.
Coventry Building Society Arena has unveiled ‘The Curve’ as it continues to invest in enhancing its facilities whilst catering for increasing demand.
The new multi-functional space is suitable for conferences and medium-scale exhibitions, with capacity of up to 350 conference delegates.
It follows significant growth in the conference, exhibition and meetings area of the Arena’s business over the last 12 months.
The venue hosted 573 exhibitions, large conferences, small meetings, awards events and gala dinners in 2024 – with a 48 per cent increase in the number of large conferences held at the venue and £2.8 million of new business brought through the doors.
The Arena has also seen enquiry levels rise by 50 per cent compared to 2023 and has made the strategic decision to invest in creating The Curve to support high demand.
The space, which has been converted from an office area and is a unique curved design, features a reception area, breakout areas, conference space and dedicated catering for event organisers and delegates.
The Curve is now available for event organisers to book and has already been pre-booked for five events.
Coventry Building Society Arena has over 20,000 sqm of flexible event space and can host meetings from 10 to 7,000 delegates. The venue has 2,200 onsite car parking spaces and 75 per cent of the UK population is within a two-hour drive.
It has a track record of supporting the growth of events and The Curve will provide further space for events to expand at the venue.
The new space comes as significant investments continue to be made throughout the Arena, including the full refurbishment of its onsite 121-bedroom DoubleTree by Hilton Hotel.
Jenni Ford, Director of Sales and Marketing at Coventry Building Society Arena, said: “We’re excited to be bringing The Curve to the market as we expand our conference, exhibition and meetings space for the first time in three years.
“We have experienced a rise in enquiries and new business coming into the venue over the last year, reflecting renewed confidence in the market, which has fuelled the decision to invest in this new space.
“This is the perfect time to open The Curve and we are confident that it will add a new dimension to our offer here at Coventry Building Society Arena.”
To find out more about conference, exhibition and meetings space at Coventry Building Society Arena visit:
