Thousands are anticipated to attend a leading regional beauty-focused trade show at Coventry Building Society Arena.
The Midlands Beauty Expo will take place at the Arena from Sunday, September 11 to Monday, September 12.
It is expected to attract up to 3000 people and welcomes all nail and beauty enthusiasts, from experienced professionals to students.
The show was first held in 2019 at Coventry Building Society Arena but is returning for the first time in three years – after being curtailed by the pandemic.
It will feature opportunities to network with people from across the profession and will encourage smaller emerging brands to discover their potential.
Alongside the expo, the show will feature ‘The Nail Games’. The Nail Games will be the Midlands’ only industry competition open to all professionals and students.
It provides numerous benefits for the industry, including CPD, confidence building, networking and recognition for hard work.
The CPD is professionally judged by multi-award-winning experts from around the world providing invaluable feedback.
Organisers said: “Due to its convenient location and an extensive array of facilities, Coventry Building Society Arena was the apparent option to host the illustrious Midlands Beauty Expo.
“Since there is no charge for entry, we anticipate that 2000–3000 people will attend, allowing for the opportunity to network with numerous professionals.
“Covid has significantly hurt the beauty business, so our goal has been to promote brands in order to help the sector recover and grow. We will educate the next generation with demonstrations, live seminars, and motivational lectures while supporting the local colleges.
“While our event is expanding, the support and sponsorship from Coventry Building Society Arena will help ensure its future success and sustainability.”
For more information visit www.nailandbeautyexpo.com