SKY Blues in the Community has teamed up with Frasers Group to give every school in Coventry a free voucher for £250-worth of sports equipment.
Former Coventry City FC defender David Busst recently hosted an open day for primary schools and community groups at the Coventry Building Society Arena, which was acquired by Frasers last November.
Every team from more than fifty primary schools that attended the event were given a goodie bag and a sports voucher on behalf of Frasers Group and Sky Blues in the Community, the official charity of Coventry City FC.
Young players from the school teams were able to test their skills on the pitch at the Arena.
David Busst, Head of Community at the charity, says Sky Blues in the Community and Frasers Group will now be partnering together in order to also reach out to around seventy other schools within Coventry.
"The open day was a great way of celebrating our ties with the schools and community groups that we work with across the city. During the next few months we'll also be contacting all of the other schools in Coventry in order to engage with them. It's great to be starting our new partnership with Frasers Group in this way and I'd like to thank everybody there for their support."
The sports vouchers are redeemable at Sports Directory, a sister company of Sports Direct that is owned by Frasers Group.
Nick Fox, Managing Director of Sports Directory, said on behalf of Frasers: "We are delighted to be working with Sky Blues in the Community and I'd like to thank David and his team for making it such a special day at the Coventry Building Society Arena."
Schools in Coventry or on the city's immediate borders can register to receive their voucher by contacting Sky Blues In The Community. Sports Directory will also be supporting National School Sports Week in June in conjunction with the Youth Sport Trust.