Promotional Product Expo Becomes Resellex

Promotional Product Expo becomes Resellex

An exhibition is relaunching as part of plans to revolutionise the Personalised Products industry.

After 11 years at the Ricoh Arena the Promotional Product Expo - a show that connects suppliers, resellers and customers of personalised products - will become known as Resellex.

The new-look show is being held at the Ricoh Arena in January 2018 to educate personalised product suppliers and resellers about an innovative piece of online software that will connect them with suppliers and customers from around the globe.

Resellex will focus more on engagement than driving sales. At the heart of the new exhibition will be a conference packed full of leading academics, those at the forefront of technology and business, cultural icons and key global leaders.

The new format will also include stands featuring personalised products, marketing tools and business supply partners.

The new exhibition came about after the creation of channl.com – a free online platform for resellers to create their own customer-facing website with a built-in supply chain.

Paul Kehoe, General Manager said: “The current supply chain in this industry can be time-consuming and costly, which is why we believe we have created a business management platform that will change the way this industry does business forever.

“Channl.com allows anybody to set up as a reseller and begin trading globally, but the challenge is to make yourself stand out from the crowd, which is why Resellex is going to be such a crucial exhibition for the industry.

“The exhibition will retain elements of the PPE Expo, but the main focus will be on the conferences that will offer resellers and suppliers useful insight into how they can make the most out of their own online business.”

More information on conference speakers will be announced closer to the event.

Andy Gibb, managing director at the Ricoh Arena added: “We have seen this show grow and evolve over the past decade, and the plans for next year’s show look really exciting.

“Our events management team are seeing an increasing number of shows placing emphasis on physical and digital engagement more than ever, and we look forward to working with the event organisers to make Resellex a success.”

For more information about Resellex and to register, visit www.resellex.com