Global Action Day - 30th September 2021

Ricoh Arena is backing calls for the events industry to receive more support during the Covid-19 pandemic.

The international movement #WeMakeEvents, along with various event industry bodies and businesses, are coming together on Wednesday 30 September to mark Global Action Day - which will be highlighting the wider industry’s urgent need for financial relief and support from the government at a time when events aren’t permitted to go ahead.

The movement #WeMakeEvents was initially created at the start of lockdown, and has been consistently campaigning to highlight the plight of the industry, whilst also fundraising to give immediate support to individuals and charities in need within the events industry. 

Global Action Day will see thousands of venues and places of work supporting the campaign in some capacity - ranging from lighting buildings up in red from 8pm, lobbying their local MP, or supporting on social media.

 Ricoh Arena will be supporting Global Action Day on social media throughout the day.

Paul Michael, Commercial Director at Ricoh Arena, said: “The events sector supports thousands of livelihoods and contributes billions of pounds to the UK economy every year, so it’s imperative that as an industry we stand together at this difficult time. 

“As a venue we are ready to safely welcome back events when we are allowed to. We have Covid-secure measures in place, including a five point commitment around staff training, social distancing and cleaning to offer event organisers and visitors peace of mind whilst they are visiting us.

“The events sector was one of the first industries to close as a result of Covid-19, and will be one of the last ones to re-open, and events such as Global Action Day are vital in reminding everybody of this until the events industry gets the right level of support that it needs until it can reopen.”