48-HOUR TROPHIES TOUR ARRIVES IN COVENTRY ON 200 DAYS TO GO MILESTONE UNTIL RUGBY LEAGUE WORLD CUP KICKS OFF
RLWC2021 mark 200 days to go milestone by taking the three trophies on tour to every one of its host towns and cities on a 48-hour tour
- Starting in Newcastle and ending in London - the three distinctive trophies have been greeted by a unique event in each location, with Coventry welcoming local school children, as well as former professional rugby league players to the activation
- A 48-hour ticket offer has launched where fans can buy a Category C ticket for a number of opening matches and get upgraded to a Category B, meaning you can secure the best seats in the house, with fans being able to secure an upgrade for the Australia vs Scotland match at The Coventry Building Society Arena
Tuesday 29th March marked 200 days to go until the Rugby League World Cup 2021 (RLWC2021) makes a real impact across the nation when England take on Samoa in the tournaments’ opening fixture at St James’ Park, Newcastle on 15 October 2022.
To commemorate the milestone, the tournament has been undertaking a 48-hour trophies tour of the 18 host towns and cities in celebration of a 48-hour ticket upgrade offer, whereby fans can benefit from a ticket upgrade that is too good to miss. This means any fans that buy a Category C ticket for the fixture between Australia vs Scotland at The Coventry Building Society Arena will have their tickets automatically upgraded to Category B, with prices starting from just £15.
The trophies tour, whereby the silverware from the men’s, women’s and wheelchair tournaments will be paraded around the towns and cities getting ready to host the 61 matches of the upcoming World Cup, commenced yesterday (Tuesday 29th March) at 07:00 in Newcastle with RLWC2021 Ambassador Jason Robinson.
The tour passed through Tees Valley, York, Hull, Doncaster, Sheffield, Leeds and Kirklees. This morning (Wednesday 30th March), the tour started again in Manchester at 07:00 before moving on through Bolton, Preston, Wigan, St. Helens, and Warrington, before arriving in Coventry. The event saw a whole host of fabulous attendees, including Alan Robinson (former Coventry Bears rugby league player), Troy Perkins (former Australian NRL professional rugby league player and now Coventry local), Paul Michael (Commercial Director, Coventry Building Society Arena), Deputy Lord Mayor of Coventry, Cllr Kevin Maton, and Coventry City Council Deputy Leader and Cabinet Member Events, Cllr Abdul Khan.
The promotional tour features the tournament’s new campaign ‘This is Real Impact’, to support ticket promotion and provide a platform to tell the many stories of the contribution the tournament is making in communities through its social impact programme and in respect to inclusivity in hosting the men’s, women’s and wheelchair tournaments under one World Cup for the first time in the sport’s history.
Jon Dutton, Chief Executive of RLWC2021, said: “After an incredibly challenging couple of years for everyone, it is hugely exciting to be able to take our three unique trophies to each host partner as they put on their own celebration and make a ‘Real Impact’ in their local communities.
“We’d like to thank our partners in Coventry for their brilliant event to mark the milestone. The road to RLWC2021 starts now and with this limited ticket offer and exciting new campaign being released, we hope to encourage fans up and down the country to obtain the best seats in the house at the best possible price.”
Paul Michael, Commercial Director at Coventry Building Society Arena, said: “The countdown is on to the Rugby League World Cup and we’re looking forward to welcoming rugby league fans from Scotland, Australia and all over the world to Coventry Building Society Arena in October.
“We have a proud history of hosting national and international events at the Arena. This is the final event in a big year of international sport being held in Coventry. It’s set to be another proud day for the city and it was fantastic to see so many people come out to see the trophies in the city centre.”
Deputy Lord Mayor of Coventry, Cllr Kevin Maton, said: "I'm really pleased to see that all three trophies have made it to Coventry for the residents to see in the city centre as we celebrate there being just 200 days until the Rugby League World Cup begins. We can't wait for our Game in Coventry this October which will see Australia and Scotland play at Coventry Building Society Arena."
Ticket prices for the tournament start as low as £2.21 for concessions, as the unique tournament will be one of the most accessible and affordable for fans with more than 80% of tickets priced below £50. Fans can purchase tickets via www.rlwc2021.com/tickets.
Follow the Trophies Tour live on RLWC2021’s official social media channels Twitter, Instagram, TikTok and Facebook, with exclusive content including interviews, event snaps and behind-the-scenes footage of the 48-hour tour.