Our Partners

Coventry Building Society Arena Partners

The team at Coventry Building Society Arena is dedicated to delivering a premier partnership. Our partnership team boasts a wide range of experience which offers our partners a unique opportunity to share creativity, expertise, data and resources.


Coventry Building Society Arena is a multi-purpose sport, business and entertainment venue which has a footfall of over 1.2 million visitors per year. Located a stone's throw from Birmingham, in the heart of the UK, we pride ourselves on being able to offer easy access by car and pubic transport.  Footfall has increased significantly as a result of national sporting events, large business exhibitions, conferences and concerts.

Coventry Building Society Arena works closely with businesses to create bespoke partnership packages that deliver maximum ROI. Utilising Coventry Building Society Arena provides a rare and unique opportunity to achieve marketing objectives by associating company name and logo with Wasps rugby and netball and Coventry Building Society Arena.

The partnerships team at Coventry Building Society Arena are experienced in working with large international brands through to local family run businesses.  Partnership objectives are front of mind throughout any discussion. Coventry Building Society, Ricoh, Robert Welch, City Fibre, Heineken and Purity are just a few of the businesses that currently sit within our enviable partner portfolio.

Every partner enjoys a range of benefits, whether it's utilising their room allowance for an annual conference or exhibition, benefiting from the corporate hospitality at world-class entertainment and sporting events that we, or increasing brand awareness through footfall.


If you would like further information on partnership opportunities at Coventry Building Society Arena, please contact our partnerships team on 0247 678 6430 or partnerships@wasps.co.uk

"Working with Coventry Building Society Arena has allowed Ricoh UK to carefully and creatively develop our brand awareness in the UK. It has also offered Ricoh an excellent tool in which to showcase its products and services nationally and regionally when trying to win new tenders and given our employees a sense of pride." Charles Moloney, UK Marketing Director - Ricoh UK

Coventry Building Society Logo

Coventry Building Society Arena's naming rights partner.

The sponsorship by the UKs second-largest building society, one of the countrys top ten best employers, underlines the organisations commitment to Coventry and the wider region, and its desire to put the Coventry name firmly on the national map. 





Ricoh UK

Ricoh is empowering digital workplaces using innovative technologies and services enabling individuals to work smarter. For more than 80 years, Ricoh has been driving innovation and is a leading provider of document management solutions, IT services, commercial and industrial printing, digital cameras, and industrial systems.

Headquartered in Tokyo, Ricoh Group operates in approximately 200 countries and regions. In the financial year ended March 2018, Ricoh Group had worldwide sales of 2,063 billion yen (approx. 19.4 billion USD).

For further information, please visit www.ricoh.co.uk





HEINEKEN, Europe’s largest beer, and cider business, is the Official Lager and Cider Partner to Wasps and the Coventry Building Society Arena.

As well as the flagship Heineken brand, visitors to the Coventry Building Society  Arena are able to sample Foster’s, Amstel, Strongbow, Symonds Founder’s Reserve Cider, and John Smith’s on draught, along with bottles of Heineken, Bulmers, Foster’s, Sol, Desperados, Birra Moretti, and Old Mout.

HEINEKEN has supported the refurbishment of many of the bars around the Coventry Building Society Arena and create brand areas and pop-up fanzones on Wasps match days to enable supporters to enjoy a full match day experience.

They have a long association with international rugby including the Rugby World Cups in 1995, 2003, 2007, 2011, and 2015, the Heineken Cup between 1995-2014 – which was won twice by Wasps – and many of the IRB Rugby 7s tournaments. HEINEKEN shares the Ricoh Arena’s ambition for providing a high-quality, memorable experience for visitors, whether they are visiting the Coventry Building Society Arena for a match, conference, exhibition, awards dinner, or concert.




For over six decades Robert Welch has been creating award-winning products including cutlery, kitchenware, and tableware from its head office in the Cotswolds. Available for the home as well as five-star establishments, each product is created to have timeless appeal, design integrity, and heritage that will last.

Our cutlery and tableware pieces can be found gracing the tables of top restaurants and hotels around the world; whilst our Signature knife collection is put through its paces everyday by renowned chefs in some of the most demanding of commercial kitchens. 

We are proud and excited to be a partner supplier to Wasps and the Coventry Building Society Arena. Our organisations have many shared values – teamwork, excellence, integrity, leadership –that are as important to the design of award-winning products as they are to sporting achievement.

Working with Wasps is a natural extension to our brand partnership programme that includes the dramatic Burj al Arab in the UAE, the prestigious Cheltenham racecourse, and the first-class experience on-board at Emirates Airline.

For more information on our products or to find directions to our shops in Chipping Campden or Bath visit www.robertwelch.com .



Purity Ale


Purity Brewing Co. a Midlands’ based market leader in craft ales is Coventry Building Society Arena’s exclusive supplier for Ale.

Visitors to the Ricoh Arena have the opportunity to enjoy Purity’s Pure UBU and Pure Gold brands, with Pure Gold being an appropriate tipple for fans of the ‘men in black and gold.’

Their original mission is to brew great beer without prejudice, with a conscience, and with consistency and attention to detail, which is second to none.

Purity is a name synonymous with music and the arts and they support music events such as Mostly Jazz and Lunar Festival to keep our finger on the cultural pulse.



Wright Hassall, official Partner of Wasps Rugby, Wasps Netball and the Coventry Building Society Arena

As one of the largest law firms in the Midlands, our multi-disciplinary practice has been providing our clients with strategic legal advice for over 170 years. We act for businesses and individuals locally, regionally, and nationally across a diverse range of sectors.

Top-ranked in the legal directories, and Lexcel and IiP accredited, our success is underpinned by a collaborative and inclusive culture, with a robust vision that places both staff and clients at the heart of the business - https://www.wrighthassall.co.uk/



City Fibre - Official Bandwidth Partner

CityFibre is the UK’s leading alternative provider of wholesale full fibre infrastructure with network roll-outs underway to reach at least 20% of the UK market by 2025. 

With major fibre infrastructure projects in more than 50 towns and cities throughout the UK, CityFibre provides services to customers including service integrators, enterprise and consumer service providers, local authorities and mobile operators.

CityFibre is partnering with Vodafone to bring a new generation of Gigabit-capable full fibre broadband to five million homes by 2025. This commitment has been reinforced by a £2.5bn investment programme and identifies 37 towns and cities which are primed for FTTP expansion.

CityFibre is based in London, United Kingdom, and is privately owned by a consortium of Antin Infrastructure Partners and West Street Infrastructure Partners.

CityFibre is Coventry Building Society Arena’s Official Bandwidth Partner, as part of Ricoh’s Connected Stadium Project. The company provides Ricoh Arena with gigabit internet speeds over a full-fibre connection, making it one of the best-connected stadiums in the world.

To read more about CityFibre, please go to: www.cityfibre.com.



The Alan Edward Higgs Charity is the joint venture partner of Coventry City Council in  Coventry Ltd, which operates the Coventry Building Society Arena. In making this investment the Trustees had a dual aim: to invest the Charity’s funds sensibly and to make a step-change in the north-west of the city through economic regeneration bringing employment and other economic benefits to the people of Coventry.

The Charity supports through its grant making within 25 miles of the centre of Coventry:

• Strategic initiatives that have an effect on large numbers of people over time.

• Projects or activities in particular geographical or thematic areas in order to concentrate the effect of grants.

• The ad hoc needs of groups or organisations with one-off grants.

The Higgs Charity also provided the funds to build a sports and leisure facility in 2004 to provide much-needed opportunities for people living in the southeast of Coventry. The state of the art centre boasts some of the best sports and recreational facilities in the city and is also home to the Coventry City Football Club Academy.

For more information please click here